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Hey there-

Let’s talk about that little voice in your head that says:
“Do I really need to hire someone for this video? Couldn’t I just knock it out on my iPhone?”

Spoiler: sometimes that voice is right.
And sometimes… that voice is about to cost you a lot more than money.

This week’s we’re talking about one of the biggest blocks business owners face when it comes to video:
The fear of wasting resources.

With video, the answer isn’t spend more or spend less— it’s to get clear.

Knowledge is power– specifically the power to navigate these big decisions; So arm yourself with knowledge by watching this week’s #BehindTheStream!

We’re not usually in the habit of reruns. But this one’s worth it.

This video resonated when we first shared it, so we’re bringing it back – especially if you’re starting to think about using video in your next marketing campaign.

It’s about all the stuff that happens before the camera rolls. You know – things like:

→ Who’s this video for?
→ Where are they watching it?
→ What do we want them to know, feel, or do?

The hardest part of making video isn’t picking a camera—it’s knowing what the heck the video is even for. Strategy always comes first.

This video breaks down how we help our clients cut through the chaos and build campaigns that actually move the needle (and why this one was worth bringing back).

Check it out on this week’s #BehindTheStream!