We've talked about negotiating with contractors and getting them to work with you on a video project. But now that you're working with them, how do you manage the project to make sure you get just what you want? That's what we're talking about in this week's Behind the...
One thing that makes our small business possible is a talented pool of contractors. We would not be able to operate without them! Hiring contractors generally includes negotiation. And THAT was a bit of a learning curve. Their rates vary across the board. But we learned how to handle it, and...
Welcome to 2020! I'm ringing in the New Year, still on maternity leave, but also loving this new motherhood thing (most of the time). The beginning of a new year (or in this case, a new decade) is always a great time to reflect - and in today's Mainstream Video Video,...
Well, I'm still on maternity leave - probably diapering, feeding, or (here's hoping) napping right about now. Just a reminder that a little bit of batching and planning your video marketing strategy can keep you in front of your clients and potential clients even when you, yourself, are otherwise occupied. It's all...
If you're going to make one, you might as well make a bunch. Much like those delicious baked goods, batching videos just makes sense. Have you made a video in your business yet? What was your first inspired idea? For us it was very easy to make those decisions for others. Getting a...
Thrilling. Terrifying. Upchuck-Inducing. That pretty much sums up the first 6 months of business. If you are wondering how we got through it, we are ready to tell you! Just watch this week's Behind the Stream. Did you know we post new content on our Facebook page every Thursday at 11am? It's true! You can...
Fears. We all have them. Listen - running a business is not for the faint of heart. Sometimes the sheer terror of it all will bubble to the surface like a floating body part in a witch's brew. Something like that, anyway. So what are my biggest business fears? This - this is my...
Today's topic! LIVE video on Facebook! Love it or fear it, it's a marketing trend you can't ignore. And...
Video can help your business in a WHOLE lotta ways - and I'm all about all of them. Whether you want to boost your sales, or just let people know who you are, a video can get that message across to your clients. And of course, strategy for video is all over the board. So...
You probably know that I believe in educating any and everyone who will listen about the power of video marketing. I like to meet our clients where they are - whether they just want to know how to hire the best people, or if they want to learn how to produce...