AI is making waves in video production, and we’re diving into how it’s impacting the industry. But here’s the thing-- can AI really do what we do, or is it just another tool to help us work smarter? In this week’s Behind the Stream, we’re sharing our recent experience with AI--...
Last year, we created 104 videos. Some were polished, strategic, and part of our Behind the Stream series. Others were a full-blown experiment in DIY, UGC-style, and more! We wanted to see if the "just show up and post" strategy actually works-- If you put your face on camera every day,...
People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”? By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and...
A majority of businesses expect their videos to do everything-- attract, educate, and convert-- all in one go. But that’s not how your audience buys! Just like your customers move through different stages of the buying journey, your videos need to guide them along the way, and if you're skipping the...
Most businesses know they need video, but are they using it the right way? Video is about connecting with your audience at the right moment in their buyers journey. The first stage of that journey is Awareness. Awareness videos aren’t sales pitches-- they’re about showing your audience that you understand their...
One of our biggest lessons from 2024? Realizing that some of our messaging wasn’t as clear as it could be. Here’s why: Video can help any business, organization, or cause that wants to amplify its message. And since Mainstream works across industries, we wanted to make sure everyone knew they could...
At Mainstream, we believe that audience feedback is everything. You are who we’re creating for, so it only makes sense that we want to know exactly what content you’re craving. That’s why we’re keeping it simple – we want your thoughts on the kind of content that’ll help you the...
Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard. This week, we’re pulling back the curtain on execution. Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather...
When you need to get your message in front of the right people, how you deliver it matters just as much as what you’re saying. Our client, IECRM had an important message for legislators—one that could impact the future of Colorado’s electrical industry. But they knew traditional approaches wouldn’t cut it. Instead...
Happy New Year! Much like those recap letters you get from friends and family this time of year, we're sharing Mainstream's best Moments from 2024! Okay, so biggest win internally this year, our fabulous project manager, Seth, officially joined our team. He's a rockstar who keeps us on track and...