05 Dec Behind the Scenes of Dom Testa
On your morning drive to work, chances are you’ve tuned into Mix 100.3’s morning radio show. One of the hosts of that show is Dom Testa. Testa is an award-winning author, speaker and broadcaster. In the spring of 2016, Testa wanted to create a highlight reel to add to his public...
28 Nov Behind the Scenes of Facebook Ads
Recently, Mainstream Video Production has been playing around with Facebook advertising. We know it is imperative to use, but sometimes difficult to understand. Our team researched what made a Facebook Ad most effective. In this particular scenario, we were creating advertisements to promote our upcoming live webinar. We leaned on resources...
24 Oct Behind the Scenes of ASID Crystal Awards 2016
The city of light, love and in this case, the theme of American Society of Interior Design’s 2016 Crystal Awards Ceremony. The Seawell Ballroom in the Denver Performing Arts complex was magnificently transformed, captivating members and contributors. Established and talented nominees anxiously enjoy their cocktails and hors d'oeuvres while they...
18 Jul Behind the Scenes of Mainstreams 4 Ways Video
When I first started selling video getting people from the “we know we need video” into production and actually writing a check was a big challenge. Most people, and businesses, are not familiar with the video production process and there’s is a lot that goes into it. So after I got...
18 Jul Behind the Scenes of Mainstream Production “What you are buying when paying for video”
One way to confuse my potential clients was asking them how much they wanted to spend on pre production, production and post production. Most people, myself included, didn’t take a video production class. That’s right I got my BA in Media studies and my MA in Film and Visual Cultures which...
11 Jul Behind the Scenes of Parkinson Association of the Rockies
Parkinson's Association of the Rockies focuses on providing resources to those who live day to day with Parkinson's disease. Madison Holland, the Program and Communications Director was an old colleague of mine at AXS TV. A big part of the way the organization gets the word out is at a conference called...
04 Jul Behind the Scenes of Conifer Gutter
Through the Network Leads Industry group, Mainstream met Conifer Gutter. They were contributing to a project called The Grape Street project, offering the high quality gutters for the house. Conifer Gutter wanted to showcase their skills and expertise in the gutter world, so we both came up with the plan to...
27 Jun Behind the Scenes of LaserLaser
Getting older doesn’t have to mean looking older. Inevitably we will all age. The good news for some is, you can control how fast these things happen. At LaserLaser they have a variety of treatments that help clients rejuvenate and refresh their skin. LaserLaser found Mainstream through a referral, it was...
13 Jun Behind the Scenes of Mainstream Episode 2
Making video marketing a priority for Mainstream has been challenging. The good news is, the struggle to make our videos has helped us empathize with our customers.
We get it. It’s hard to focus and isolate your marketing strategy to know exactly what video to make. And that’s all...
03 May Behind the Scenes of ASID Crystal Awards
American Society of Interior Designers Crystal Awards is one of Colorado’s premiere events. During the event, interior designers are recognized for their outstanding work in the industry.
...