29 Aug Where Should I Post My Video?
Now that you’ve made that amazing video, where should it go? YouTube? Facebook? On your home page? All of those are great answers to share it with your audience, but it’s imperative you have a measurable strategy involved. Check out our list of four questions we ask every client about posting...
22 Aug Who Should I Ask To Do A Testimonial?
Wondering who you should you ask to do a testimonial? Its a good question. Think about your best customer. What would they say? What makes you and your business great? What makes them come back time and again? This is the ideal person for your testimonial. Think about what you’re trying to...
14 Aug Why Do I Need Video In My Business
If you are paying any attention at all to the marketing trends you have heard a thing or two about something called video. Video communication is one of the most advanced and important mediums we have. It’s a capable technology that you carry every day in your pocket via your phone. So...
19 Dec Behind the Scenes of Grime Busters
Most of Mainstream’s projects thus far have been geared towards digital marketing purposes. However, in mid-summer 2016, we were connected with a local laundromat company called Grime Busters coin-op laundry. Grime Busters was different from other clients because their purpose for video was to increase the management presence in the laundromat....
05 Dec Behind the Scenes of Trimble’s Animation
We’ve developed a collaborative and innovative partnership with the data and technology company Trimble. However, a recent project with them was very different. They needed a video explaining an estimating software system for contractors, owners and project managers. It is a complicated software that was most effectively explained through animation. Animation...
05 Dec Behind the Scenes of Dom Testa
On your morning drive to work, chances are you’ve tuned into Mix 100.3’s morning radio show. One of the hosts of that show is Dom Testa. Testa is an award-winning author, speaker and broadcaster. In the spring of 2016, Testa wanted to create a highlight reel to add to his public...
28 Nov Behind the Scenes of Facebook Ads
Recently, Mainstream Video Production has been playing around with Facebook advertising. We know it is imperative to use, but sometimes difficult to understand. Our team researched what made a Facebook Ad most effective. In this particular scenario, we were creating advertisements to promote our upcoming live webinar. We leaned on resources...
24 Oct Behind the Scenes of ASID Crystal Awards 2016
The city of light, love and in this case, the theme of American Society of Interior Design’s 2016 Crystal Awards Ceremony. The Seawell Ballroom in the Denver Performing Arts complex was magnificently transformed, captivating members and contributors. Established and talented nominees anxiously enjoy their cocktails and hors d'oeuvres while they...
18 Jul Behind the Scenes of Mainstreams 4 Ways Video
When I first started selling video getting people from the “we know we need video” into production and actually writing a check was a big challenge. Most people, and businesses, are not familiar with the video production process and there’s is a lot that goes into it. So after I got...
18 Jul Behind the Scenes of Mainstream Production “What you are buying when paying for video”
One way to confuse my potential clients was asking them how much they wanted to spend on pre production, production and post production. Most people, myself included, didn’t take a video production class. That’s right I got my BA in Media studies and my MA in Film and Visual Cultures which...