04 Nov Behind the Stream: Ethos, Pathos, Logos and a Lesson from Aristotle
https://player.vimeo.com/video/475551423 What makes an effective message? Some things may change, ebb, and flow, but for the basic structure of persuasive communication, we throw WAY back to Aristotle. Check out our quick lesson on this week's Behind the Stream. Looking for more? Check out our EPIC blog post, which you can find here, for tons...