A great shot in the video world starts long (and I mean LONG) before you ever turn on a camera. What makes video such a powerful marketing tool (social media posts with video get 1,200% more shares than text and images combined) is that it tells a story. When planning your...
One of the most powerful principles in marketing is audience analysis. Knowing exactly who you're trying to reach, what their pain points are, and how to speak to them gives brands a major advantage. You've heard the elusive term "The Algorithm"— it's the social media mega data machine crunching the...
If you’ve got a phone and a social media account, you already have access to more tools for creating broadcast-quality video than it takes to bake a cake. But just because we can bake a cake doesn’t mean we don’t value having the pros step in when it really counts....
Remember the ALS Ice Bucket Challenge? I sure do. Did you know it raised over $115 million and generated around 17 MILLION videos, most of them just a single shot? If you're aiming to make a big impact, good luck doing it without video. One of our clients, Michelle Ashby from...
But just because we CAN bake a cake doesn't mean we don't like for the pros to do it from time to time. AND if you never made a cake yourself you might never get to reap the benefits of delicious homemade cake and the same is true for video. If...
Ever wonder how to keep your marketing strong while you're on the move? Video travel might just be the answer you've been looking for! When you're out there closing deals, attending conferences, or just soaking in some well-deserved vacation time, your marketing efforts shouldn't take a back seat. With the right...
When it comes to making great videos more money and more crew don't always equate to better videos. Instead, we recommend having a team that knows the right questions to ask and the tools needed to get you where you're going. This week we take on the very exciting topic of...
Got a bunch of branding assets and pictures for your online marketing needs? Do you have a story that could bring those assets together into a compelling video that supercharges your current marketing strategies? If so, let's get it done! To stay competitive in digital marketing, you need to start using...
Do you have any competition? If they are cheaper, why shouldn’t I just go with them? The answer to this question is your value proposition. In layman's terms, it’s why you’re worth the money and how you are different from other companies that claim to do the same thing as you....
Do you have a stellar process for delivering your goods or services? How effectively are you communicating that in your marketing efforts? According to Gartner, Inc., a leading global research and advisory firm, 56% of customers prefer to purchase from companies that provide clear information about their processes for addressing potential...