Putting out consistent video content has gotten us all kinds of results, including but not limited to: Direct sales from LinkedIN Staying top of mind with people who didn't need video then, but need it NOW Speeding up the sales process by MONTHS with video testimonials Saving time in our onboarding process by not...
What part of your sales process could use some streamlining? We have an idea. Check out this week's #BehindtheStream....
Ever look at your pile of brand photos, event footage, and graphics and think, “Cool… now what?” You’re not alone. A lot of people don’t realize they already have most of what they need for a great video-- they just don’t know how to bring it all together. On this week's #BehindTheStream,...
One of the most common questions we hear is: “What kind of equipment should I buy to make videos?” It sounds like a simple question—but the real answer isn’t about gear. It’s about goals. Cameras, mics, and lights are just tools. And the tools you choose should always be based on the...
Ever worry that video might not match the polished, professional brand you’ve built? You’re not alone. A lot of businesses hesitate to use video because they’re afraid it won’t look right—that it won’t be consistent with their brand identity. And honestly? That’s a valid concern. This week, we’re sharing a new ad...
Every business wrestles with this question: Is video worth it right now? With so many marketing options, it’s not just “Should I use video?”—it’s “Is this the right investment over everything else?” And let’s be honest, no one wants to spend money on something they could have done themselves. This week on...
Ever thought about turning your in-person workshop into an online course? We’ve been helping clients do just that- and the results have been amazing. From taking small in-person workshops and turning them into online experiences with a wider reach, to bringing live training to life with high-production value, we’ve seen a...
We all know video is a powerful tool, but let’s be real-- not all video drives sales. Some brands pump out content, cross their fingers, and hope for the best. Others have a strategy that turns video into a revenue-generating machine. It’s not just what you post-- it’s also when, where,...
AI is making waves in video production, and we’re diving into how it’s impacting the industry. But here’s the thing-- can AI really do what we do, or is it just another tool to help us work smarter? In this week’s Behind the Stream, we’re sharing our recent experience with AI--...
Last year, we created 104 videos. Some were polished, strategic, and part of our Behind the Stream series. Others were a full-blown experiment in DIY, UGC-style, and more! We wanted to see if the "just show up and post" strategy actually works-- If you put your face on camera every day,...
People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”? By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and...
A majority of businesses expect their videos to do everything-- attract, educate, and convert-- all in one go. But that’s not how your audience buys! Just like your customers move through different stages of the buying journey, your videos need to guide them along the way, and if you're skipping the...