Putting out consistent video content has gotten us all kinds of results, including but not limited to:  Direct sales from LinkedIN Staying top of mind with people who didn't need video then, but need it NOW Speeding up the sales process by MONTHS with video testimonials Saving time in our onboarding process by not...

Most businesses know they need video, but are they using it the right way? Video is about connecting with your audience at the right moment in their buyers journey. The first stage of that journey is Awareness. Awareness videos aren’t sales pitches-- they’re about showing your audience that you understand their...

Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard. This week, we’re pulling back the curtain on execution. Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather...