Return. On. Investment. If you are in business, that is one of the main things you want to know for just about anything you are spending. It’s easier to measure for some things than for others. Video can be tricky! …
Mainstream Video Video: How Do I Measure My Video ROI? Watch The Video »
Are you ready to get your message out there? I mean, REALLY get it out there? Maybe you’ve seen some of these YouTube influencers, with their weekly shows, and you think, “I could do that.” You can! But you will …
Mainstream Video Video: How do I Make a Weekly Video Show? Watch The Video »
There are some things you can do yourself and some things you really just can’t. I, for example, would never try to change a part on my car. I’m going to go to someone who knows just want they’re doing …
Music. It’s a huge part of your video! And it can also be daunting. How do you find music that you can use without getting slapped with a copyright violation? Do you even need to worry about that? (short answer: …
Mainstream Video Video: How Do I Pick Music for my Video? Watch The Video »
Location shoots are awesome. Except when they aren’t. I mean, if you are shooting in an outside location, there are issues. Noise issues. People issues. Weather issues. You get the idea. So sometimes it makes sense to take out all of …
Mainstream Video Video: When Should I Shoot my Video in a Studio? Watch The Video »
So now that you’ve downloaded that finished video file that your editor sent you (as we talked about last week), it needs to live somewhere. You need to keep a copy, and you also need to upload it to a …
Mainstream Video Video: How and Where Do I Store My Videos? Watch The Video »
OK, you have come to the end of the editing process (YAY!). Your editor has sent you the final video – probably in the form of some sort of file link. Awesome. But, ummmm, what now? If you have no …
Mainstream Video Video: What do I do with a Video File? Watch The Video »
Hello! You have shot (or had a professional shoot) a video for you. You know your idea is solid, but you are starting to get frustrated about getting that idea organized in an editing software you are trying out. It’s …
Mainstream Video Video: Hiring and Vetting an Editor Watch The Video »
You have an idea for a video. You want to do some of it yourself, but you know that actually shooting the video isn’t your forte. No problem! There are tons of talented videographers out there. In this week’s video, …
Mainstream Video Video: Hiring and Vetting a Cameraperson Watch The Video »
So you may know from reading our emails and watching our videos that the Mainstream team believes in video marketing. We are ALL in. That said, video marketing isn’t for everyone (that’s right, I said it). I explain myself in …
Mainstream Video Video: Is Video Marketing Right for You? Watch The Video »