19 Dec Behind The Stream: We Got Targeted

Recently, I was cold-called by a company that blew my mind.

It felt as if they had somehow gotten a copy of my journal, peeked inside my head, uncovered all my struggles as a business owner, and presented a solution to help me.

The best part? It was all done through a single video— so compelling that it inspired Mainstream to raise the bar and do the same for our clients!

I’m a genuine zealot for the video medium. I love helping anyone interested in video—whether it’s a nonprofit, a scrappy solopreneur, or a budding entrepreneur. But here’s the truth: those who can truly maximize their impact with video need a solid marketing foundation to support it. Too many marketers are using a fishing line (written copy, photos) when they could be using a fishing net (video). Why? It often comes down to self-doubt, overwhelm, or uncertainty about video ROI.

If you’re not using video because of these reasons, the solution isn’t to give up or stick with what’s familiar—you just need the right video company (ahem, Mainstream) to help you tackle those challenges to use video’s full potential.