13 Mar Behind The Stream: Turn Video Content Into Revenue

We all know video is a powerful tool, but let’s be real– not all video drives sales. Some brands pump out content, cross their fingers, and hope for the best. Others have a strategy that turns video into a revenue-generating machine.

It’s not just what you post– it’s also when, where, and how.

Check out this week’s Behind The Stream, where we’re breaking down a smarter way to use video at every stage of the buyer’s journey and why most brands are doing it wrong.

Plus, we’ll talk about a strategy that can actually lower your ad spend while increasing conversions!

So you know that video is king, everybody knows that video’s king, but the question is, how do you turn it into a revenue producing machine versus an expense producing machine?

So if you’ve done anything related to digital marketing content-wise, you know about the buyer’s journey, which is very simply you, awareness messages. So these are messages specifically about the pain that your customer has before they buy with you, and the reason that we want to create these type of messages, the old adage, people don’t care how much you know until they know how much you care.

Once you produce your awareness content, then you produce your, then you produce your consideration content or messages. I’ve identified my audience in the awareness and I’ve earned their credibility to start sending them consideration messages. And this is where you start talking about why your solution is the best.

Once they have bought into you and your solution, they are ready to make a decision. So decision videos are really just about proving that you can solve the problem, and this is things like case studies and testimonials. This is where people check references. Now when we’re talking about creating a re revenue producing strategy with video, we have to create videos for all of these things.

An awareness video is not gonna get dollars in the door. A decision video before you’ve built the trust with the awareness and consideration is also not gonna get sales in the door. So you have to have videos in each of these stages. The bonus is that you can use this on an ad platform to find your audience. There’s a lot of different funnels, but let’s specifically talk ads.

If I put an ad on LinkedIn and I use a consideration or a decision video on LinkedIn, I can pay for clicks or conversions. Now, the odds that they are gonna actually convert to a sale are better than you know, naturally or organically doing it on LinkedIn. But what’s an even better strategy is building your own audience through awareness videos. If you go on LinkedIn and put 50% of your ad spend towards awareness videos, and you put out 12 different pieces of awareness content, you find your own audience that way.

And by the way, paying for video views is a lot more cost effective than playing for clicks for convergence. Once you have that audience that’s been identified and identified by watching 50% or more of your videos, I’m more likely to be that buyer. And then we take these people and then we serve them the consideration content, video only people that have watched 50%– 50% or more of our consideration videos. That’s who we serve up our decision content. Our cause per clicks and our conversions just went down.

So this is how a video becomes incredibly powerful. You are going on the journey with your customer from start to finish. You’re building a connection through nonverbal communication. You’re utilizing audio and visuals so that we are getting your message in several different ways, and you’re bringing them through this journey, utilizing your ad platforms to give you a way more cost effective ad spend and more qualified leads that then go to your website and turn into sales.

So if you want help setting up this ad strategy and creating the content that goes in with it, you’re in the right place. Mainstream video production would love to help.