06 Jun Behind the Stream: Staying Relevant

In 10 years of creating videos for our business, we have learned a ton. The BIGGEST lesson I can offer for anyone looking to create a video strategy for their business is this: Opt for a proven online communication method that’s already shown to boost business. Sending proposals out in email and closing business that way? Great, get a video on that email to build trust and credibility—all without you having to schedule a time to say it. Have a keyword strategy that drives people to a landing page? For the love of all that is holy, have a video on that landing page and increase your conversions by up to 80%. As a video company, we’re here to test all the latest trends, so you don’t have to. Curious about what we’re experimenting with right now? Tune in to this week’s #BehindTheStream episode to find out.

(Beth): So we had a little, I don’t know how to describe it. And it was a slow burn, but we ended up doing a shoot we didn’t love.

(Steph): Didn’t love.

(Beth): We didn’t know we–

(Steph): It happens.

(Beth): It happens! We were trying to squeeze shoots in and then it kind of just got to the point where it was like, we need to just kinda– let’s do some spring cleaning on the entire way we approach these shoots.

(Steph): Yes.

(Beth): So sidebar, this shoot is to bridge the gap between now and our next good shoot. So we’re doing a little DIY thing ’cause at the end of the day, getting content out is more important than getting perfect content out.

(Steph): Right.

(Beth): We always say that. So that kind of led us into let’s revamp our strategy and specifically how we approach our strategy and that’s literally what we’re doing right now. Number one, logistically we need to get content that gets us from that first, that last time we shot to the new shot. So we wanna keep putting stuff out, and then we thought, okay, how do we pre-produce this?

And the first thing with pre-production is always, always, I mean, I say this in my sleep, I say this to everyone I talk to. You know, what is the life of the video? What is the one thing that you want your audience to do at the end of the video? And then we also wanted to have a clearer audience avatar, meaning who are we talking to? So it was a good, I think it was a good lesson and a good chance to kinda reset and say, who are we talk– just go through our own process, which is who are these videos for? How are they gonna be seeing it? What channels are they gonna be on? What is the specific one thing we want them to do after having watched the video?

(Beth): Okay, now let’s take all these awesome ideas that we have with our case studies and the different topics we’ve covered and let’s get really clear about that, and then we can- we haven’t gotten to shoot, we, we’ve set a date for the shoot!

(Steph): We have set a date. Yes.

(Beth): But we have now we can go into making those production decisions once those other decisions and it’ll be much easier.

(Beth): Yeah.

(Steph): Yeah.

(Beth): So that is what is gonna be coming for the revamp. So stay tuned!