30 Jan Behind the Stream: Speak to Everyone… Speak to No One

One of our biggest lessons from 2024? Realizing that some of our messaging wasn’t as clear as it could be.

Here’s why: Video can help any business, organization, or cause that wants to amplify its message. And since Mainstream works across industries, we wanted to make sure everyone knew they could benefit from what we do.

But here’s the problem—we ended up making ourselves the exception to our own best advice.

As a video production company, we constantly tell clients that knowing your audience on a granular level is the key to effective marketing. It shapes what you say, how you say it, and even the visuals you use. But in trying to speak to everyone, our message got a little muddy.

So this year, we’re changing that. While we’ll still work across industries, our marketing will be built around specific funnels for different audiences.

This week, we’re showcasing a testimonial video for a SaaS company, designed with a highly targeted approach.

Beth: You know you’ve built an incredible SaaS product and naturally you want more customers, and think video would be a great way to reach them; And we agree. You know your product and who it helps, we know good storytelling and the best way to find your potential clients.

Doug McGhee: My business before I used video was dead.

Alyce Blum: Using video and specifically using the team with Mainstream Video Production has helped take my business from again, a really meek kind of lukewarm business in terms of referrals and being seen to a super engaging platform.

Sarah King: As soon as I put those videos online, I recognized the power that they had to attract people, not only in my local market, but all over the world.

Shea Phelan: We needed to quickly and easily communicate what this brand new product was that people have never seen before. To get the gals in from Mainstream Video to give us some new ideas and let us understand a little bit about what our customers are saying in thinking and what wasn’t necessarily clear, uh, was very helpful through the entire process.

Mary Nice: What I really needed was a partner to come alongside me and give me something to respond to that like pushed me to think like, oh no, it’s not that. It’s actually this over here, or, oh, that’s such a good idea. I see how that could connect.

Kristi Petrie: You guys Took something that I know is a complicated and multi-step process and um, made it really easy. You helped us understand, kind of hone in our story, um, understand what we were doing, um, how to tell that story,

Eli Hardwood: Just knowing that all I had to do was get myself on camera and get my content out and that it was gonna be completely taken care of from the recording all the way to the editing. I just feel like that is literally the best. I’m so thankful and these folks are amazing humans, so you actually wanna hang out with them while they’re helping you record your thing.

Dave Johnson: The, the product has been excellent, but I think the chemistry of how we work together has been unique as well. I mean, my team is very comfortable in working with the Mainstream team and I think as a result of that, we’re much more genuine in how we come across with our video.

Doug McGhee: I continue to work with Mainstream ’cause they do what they say they’re gonna do. Um, they’re my extension of my business and my path forward for scaling to a larger audience.

Paul Kriescher: The professionalism that they bring just in how they go about doing the videos reminds me of my exposure in the past to television, um, production, and I know that’s a big part of their background, but they just come in a way that’s great value for the dollar.

Beth: We aren’t gonna deliver just a few beautiful videos and leave the rest to you. We’re gonna make sure those videos are doing their job. We’re gonna track them and show you the ROI so that you can feel good about your investment and know what you need to do to get the results you’re after. If this sounds good, all you need to do is book a totally free 30 minute consultation. It’ll be low pressure, and we’ll see if mainstream’s a fit for your video strategy.