03 Apr Behind The Stream: Making Video Look Like You

Ever worry that video might not match the polished, professional brand you’ve built? You’re not alone.

A lot of businesses hesitate to use video because they’re afraid it won’t look right—that it won’t be consistent with their brand identity. And honestly? That’s a valid concern.

This week, we’re sharing a new ad where we tackled this challenge using carefully selected stock footage to reinforce brand quality. We’re not talking about the strategy—we’re showing it in action.

Check it out, and see how the right visuals make all the difference.

Because in video marketing, every frame speaks for your brand. Make sure it’s saying the right thing.

Beth: When you have a strong brand and you start thinking about creating videos for that brand, you want your videos to reflect the awesome brand that you’ve established. And there’s so many more variables in video than maybe a branding or a style guide where you have your fonts and your images. And not that there’s not a lot of variables in a style guide, but there’s a lot more in the world of video if you have different people looking at different things.

You might be fearing or not doing video because you’re worried about the way it’s gonna look, that it’s not gonna be consistent with your brand, that it’s not gonna show the level of professionalism that you want. And that is a real concern for people that are doing video. They don’t want to have these crappy videos work against them. So working with the right team to set up that video structure to make sure that you have a look and feel that reflects the brand, solves that problem.