01 Aug Mainstream Video Video – Production Plan
I know that by this point on our journey you have started a plan for creating your video or even have one in the can (video speak for “finished”). Before you get too excited I want to tell you another #hardtruth. One video isn’t going to cut it. I know it's harsh, but...
19 Jul Mainstream Video Video – Choosing Your Video Topic
I can’t stress enough how important it is to understand the journey your buyers are on. Just like you can’t move too fast too quick on a first date, you can’t tell your customers everything about your products and services in one video. While turning on a camera and shooting videos...
04 Jul Mainstream Video Video – How to Use Video as a Sales Team
If you are anything like me, you go back and forth between person A and person B. Person A: “I don’t know what’s so hard about business, people love to buy what I am selling” And Person B: “No one wants to even talk to me let alone buy from me, I should just...
21 Jun Mainstream Video Video – Sales Strategy
You may have heard the old saying “nothing happens in business until you make a sale.” So let me ask you. How are your sales going? It's always the question that comes before “what video should I make?” If you are frustrated or scared that you are not making enough revenue, its...
28 Sep Buying Advertising Space
Are you wondering when and where advertising dollars should be spent and when you should post something for free? Good questions, and the ones we just happen to be answering in this week's video....
26 Sep Know Your Audience
Video is powerful because it has the ability to get our attention. And the cooler, slicker and more well produced the video, the more likely it is to get our attention. When you do a video right, the biggest thing is finding your audience. Ask yourself who your ideal client is....
13 Sep Hiring Crews
If you don’t have experience with video, don’t worry. Just make sure and hire the right team. What does the right team look like? Any crew you hire should help create a vision for your video and have an idea of what the end product will look like. They should ask...
07 Sep Save Time with Video
We have all heard that adage "time IS money." So, what does that have to do with video production? Everything! Video is the most efficient communication vehicle available to us. Do you find yourself answering the same questions over and over again? Is there a training you perform multiple times...
29 Aug Where Should I Post My Video?
Now that you’ve made that amazing video, where should it go? YouTube? Facebook? On your home page? All of those are great answers to share it with your audience, but it’s imperative you have a measurable strategy involved. Check out our list of four questions we ask every client about posting...
22 Aug Who Should I Ask To Do A Testimonial?
Wondering who you should you ask to do a testimonial? Its a good question. Think about your best customer. What would they say? What makes you and your business great? What makes them come back time and again? This is the ideal person for your testimonial. Think about what you’re trying to...