Budget. Love it or hate it, it's necessary to keep your business spending in line and make sure you hit that all-important Return On Investment. When you're coming up with a budget for a video, you should treat the video as an asset. What the heck do you mean by that, Beth?...
Return. On. Investment. If you are in business, that is one of the main things you want to know for just about anything you are spending. It's easier to measure for some things than for others. Video can be tricky! But we'll show you how to figure out your ROI in this week's...
Are you ready to get your message out there? I mean, REALLY get it out there? Maybe you've seen some of these YouTube influencers, with their weekly shows, and you think, "I could do that." You can! But you will need to give it some thought, time, and effort (and you'll...
There are some things you can do yourself and some things you really just can't. I, for example, would never try to change a part on my car. I'm going to go to someone who knows just want they're doing under the hood. You can apply that same logic to video. ...
Music. It's a huge part of your video! And it can also be daunting. How do you find music that you can use without getting slapped with a copyright violation? Do you even need to worry about that? (short answer: it depends.) We'll make sense of it all in this week's Mainstream...
Location shoots are awesome. Except when they aren't. I mean, if you are shooting in an outside location, there are issues. Noise issues. People issues. Weather issues. You get the idea. So sometimes it makes sense to take out all of those variables. And that is what this week's Mainstream Video Video...
So now that you've downloaded that finished video file that your editor sent you (as we talked about last week), it needs to live somewhere. You need to keep a copy, and you also need to upload it to a platform so it can start working for you. If this all...
OK, you have come to the end of the editing process (YAY!). Your editor has sent you the final video - probably in the form of some sort of file link. Awesome. But, ummmm, what now? If you have no idea what to do with that link, then this week's video...
Hello! You have shot (or had a professional shoot) a video for you. You know your idea is solid, but you are starting to get frustrated about getting that idea organized in an editing software you are trying out. It's a time suck. So, you think, I want someone...
You have an idea for a video. You want to do some of it yourself, but you know that actually shooting the video isn't your forte. No problem! There are tons of talented videographers out there. In this week's video, we'll talk about the best ways to find and hire...