Author: mvpbethklepper

One of our biggest lessons from 2024? Realizing that some of our messaging wasn’t as clear as it could be.

Here’s why: Video can help any business, organization, or cause that wants to amplify its message. And since Mainstream works across industries, we wanted to make sure everyone knew they could benefit from what we do.

But here’s the problem—we ended up making ourselves the exception to our own best advice.

As a video production company, we constantly tell clients that knowing your audience on a granular level is the key to effective marketing. It shapes what you say, how you say it, and even the visuals you use. But in trying to speak to everyone, our message got a little muddy.

So this year, we’re changing that. While we’ll still work across industries, our marketing will be built around specific funnels for different audiences.

This week, we’re showcasing a testimonial video for a SaaS company, designed with a highly targeted approach.

Watch this week’s #BehindTheStream to see how refining your audience makes all the difference!

At Mainstream, we believe that audience feedback is everything. You are who we’re creating for, so it only makes sense that we want to know exactly what content you’re craving. That’s why we’re keeping it simple – we want your thoughts on the kind of content that’ll help you the most this year.

That’s why we’re asking for your input. We’ve put together a short survey to get a clearer picture of what you want to see from us in 2025- This data helps us give you exactly what you want. No more guessing. We’ll use your responses to shape our future content so that we’re always on point with what you need.

It’ll only take a minute, and your feedback will help us deliver more of the content that matters most to you. We’re excited to hear from you and get better, together.

Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard.

This week, we’re pulling back the curtain on execution.

Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather their assets. By combining existing materials, event footage, and a structured script, we created a polished, high-impact video.

The right approach makes all the difference. Watch this week’s #BehindTheStream to see how we made it happen!

When you need to get your message in front of the right people, how you deliver it matters just as much as what you’re saying.

Our client, IECRM had an important message for legislators—one that could impact the future of Colorado’s electrical industry. But they knew traditional approaches wouldn’t cut it.

Instead of another forgettable email, they needed a bold, high-impact video that made lawmakers stop scrolling and start listening.

How do you rethink your strategy to get results? Watch this week’s case study on #BehindTheStream and see for yourself!

Happy New Year! Much like those recap letters you get from friends and family this time of year, we’re sharing Mainstream’s best Moments from 2024!

Okay, so biggest win internally this year, our fabulous project manager, Seth, officially joined our team. He’s a rockstar who keeps us on track and on task, and is also just a ray of sunshine.

We also did a whole lot of traveling. Stephanie, Erica, and team racked up the miles as we produced videos on construction sites in California and Tennessee, in several schools around Colorado, offices in Pennsylvania with a quick side trip to DC.

Another thing we tackled in 2024– TikTok, and good lord, it’s a whole different way of thinking about marketing videos, or at least a whole different way of filming and editing marketing videos. Nothing like understanding what our clients are up against by putting your face on camera twice a week– you should hear us rip ourselves apart. In fact, we made a couple videos where we did just that and they did really well ’cause it resonates.

On the social media subject: we did more consistent posting and tracking something we constantly preach to clients, by the way, and this really helped us understand who our ideal clients are, and it changed the way we produce our behind the stream content, speaking specifically to that audience and how they think about video.

We also got new shirts, which were a key element in producing our new sales video that we created to show a lot of visual possibilities available for creating great video content.

And in the fall, we had some fun with a couple of zany videos that had very little to do with video production, but a lot to do with creativity and engagement on social. We also had a lot of client highlights: safety videos, education videos, dog toys, online learning, and another awesome episode of the Heart of a Building documentary series coming at the end of January on Rocky Mountain PBS, so stay tuned for that. I hope you have a Fantastic start to 2025. Yeah, it’s 2025. Yikes. Happy New Year from The Mainstream Team!

Recently, I was cold-called by a company that blew my mind.

It felt as if they had somehow gotten a copy of my journal, peeked inside my head, uncovered all my struggles as a business owner, and presented a solution to help me.

The best part? It was all done through a single video— so compelling that it inspired Mainstream to raise the bar and do the same for our clients!

I’m a genuine zealot for the video medium. I love helping anyone interested in video—whether it’s a nonprofit, a scrappy solopreneur, or a budding entrepreneur. But here’s the truth: those who can truly maximize their impact with video need a solid marketing foundation to support it. Too many marketers are using a fishing line (written copy, photos) when they could be using a fishing net (video). Why? It often comes down to self-doubt, overwhelm, or uncertainty about video ROI.

If you’re not using video because of these reasons, the solution isn’t to give up or stick with what’s familiar—you just need the right video company (ahem, Mainstream) to help you tackle those challenges to use video’s full potential.

People want to see videos that feel authentic and real—it’s part of a trend called UGC (User-Generated Content). UGC refers to content created by everyday people, not production teams, and it’s become popular because of its relatability and unpolished charm. The good news? This trend makes it easier to create DIY content, and in some cases, it even performs better.

But here’s the thing: while UGC-style videos are effective, creating them still takes time and effort. That’s where we come in. A production partner can take your raw footage—like a Zoom testimonial—and turn it into a polished video that looks professional without feeling overproduced. You save time, stay on trend, and get better results.

In this week’s Behind the Stream, we’re showing how we transformed a client’s Zoom testimonial footage into a great-looking video.

If there’s one video I always recommend making, it’s a testimonial video.

Why? Because nothing builds trust faster than hearing your happy clients rave about working with you. And when you capture that on video, it’s like pouring gasoline on your marketing fire. 🔥🔥

We use testimonial videos all the time in our sales process because they work. They help potential clients see real results and build instant credibility.

Want to see it in action? Check out this week’s Behind the Stream, where one of our clients created a video featuring six of their happy customers in a single video that we shot on zoom.

This week on Behind The Stream, we’ve cooked up something special—four Thanksgiving-themed videos, each showcasing a unique style of storytelling and editing.

Just like Thanksgiving dishes, video styles aren’t one-size-fits-all. Whether you’re craving something heartwarming, hilarious, or just downright creative, there’s a style here to satisfy your appetite.

Ready to dig in? Pull up a seat, grab your fork, and let us know—which video style would you bring to your Thanksgiving table?

If you’ve created videos but haven’t seen the results you wanted—or if you haven’t even started—I can tell you (after 10 years in the video production business) that it usually comes down to one of three reasons.

Today on Behind the Stream, we’re featuring our new training, 3 Ways Marketing Professionals Get Video Content Wrong—and How to Fix It.

The best part? This video is training you while I’m off doing something else. Ahh, the power of video!