If you've created videos but haven’t seen the results you wanted—or if you haven’t even started—I can tell you (after 10 years in the video production business) that it usually comes down to one of three reasons. Today on Behind the Stream, we're featuring our new training, 3 Ways Marketing...
https://player.vimeo.com/video/1027019369?h=1ed982d58b&badge=0&autopause=0&player_id=0&app_id=58479 Thank you to everyone who came out to rock the vote! It was a very close race, and in the end, I think we were all winners. I’m talking about our recent Behind the Scream contest, of course. Tied for 2nd were Erica and Stephenie, and Seth (yes indeed, all 3...
Did you know we’re running a promotion this week? Whether you’re already aware or just hearing about it, it’s the perfect segue to discuss the Rule of 7. The Rule of 7 is a theory from 1930s Hollywood that suggests people need to see a brand's message at least seven times...
Video creation doesn’t always have to be all business, right? With Halloween just around the corner, we decided to get into the spirit here at Mainstream by having a little fun. Each member of our team created their own spooky video, and now we need your help to decide which...
We've completed over 20 shoots for our Mainstream Video: Behind the Stream series, and each one has taught us something new—we learn something every time! Last week, we explored our on-screen appearances and discussed ways to improve (spoiler alert: nobody is as obsessed with you as you might think!). This...
One of the biggest reasons more brands aren't using video is the fear of not looking good on camera. But the secret to looking confident and natural on video is simple—it's practice. More specifically, it’s the skill of watching yourself on screen, just like you would in a mirror, without...
A great shot in the video world starts long (and I mean LONG) before you ever turn on a camera. What makes video such a powerful marketing tool (social media posts with video get 1,200% more shares than text and images combined) is that it tells a story. When planning your...
One of the most powerful principles in marketing is audience analysis. Knowing exactly who you're trying to reach, what their pain points are, and how to speak to them gives brands a major advantage. You've heard the elusive term "The Algorithm"— it's the social media mega data machine crunching the...
If you’ve got a phone and a social media account, you already have access to more tools for creating broadcast-quality video than it takes to bake a cake. But just because we can bake a cake doesn’t mean we don’t value having the pros step in when it really counts....
Remember the ALS Ice Bucket Challenge? I sure do. Did you know it raised over $115 million and generated around 17 MILLION videos, most of them just a single shot? If you're aiming to make a big impact, good luck doing it without video. One of our clients, Michelle Ashby from...