Author: mvpbethklepper

Ever worry that video might not match the polished, professional brand you’ve built? You’re not alone.

A lot of businesses hesitate to use video because they’re afraid it won’t look right—that it won’t be consistent with their brand identity. And honestly? That’s a valid concern.

This week, we’re sharing a new ad where we tackled this challenge using carefully selected stock footage to reinforce brand quality. We’re not talking about the strategy—we’re showing it in action.

Check it out, and see how the right visuals make all the difference.

Because in video marketing, every frame speaks for your brand. Make sure it’s saying the right thing.

Every business wrestles with this question:

Is video worth it right now?

With so many marketing options, it’s not just “Should I use video?”—it’s “Is this the right investment over everything else?” And let’s be honest, no one wants to spend money on something they could have done themselves.

This week on #BehindTheStream, we’re breaking down when DIY works, when pro production makes a difference, and how understanding the process helps you make the right call.

And because we’re always testing and refining, you’ll notice some fresh updates to the way we’re styling this video. We’re experimenting with captions, visuals, and how we present the message- because strategy applies to how you show up just as much as where!

Ever thought about turning your in-person workshop into an online course? We’ve been helping clients do just that- and the results have been amazing.

From taking small in-person workshops and turning them into online experiences with a wider reach, to bringing live training to life with high-production value, we’ve seen a range of approaches work.

But it’s so much more than just hitting ‘record’ – you still have to create an experience that truly connects with your audience, no matter the format. Want to see how we did it? Check out this week’s #BehindTheStream to see our process in action!

We all know video is a powerful tool, but let’s be real– not all video drives sales. Some brands pump out content, cross their fingers, and hope for the best. Others have a strategy that turns video into a revenue-generating machine.

It’s not just what you post– it’s also when, where, and how.

Check out this week’s Behind The Stream, where we’re breaking down a smarter way to use video at every stage of the buyer’s journey and why most brands are doing it wrong.

Plus, we’ll talk about a strategy that can actually lower your ad spend while increasing conversions!

AI is making waves in video production, and we’re diving into how it’s impacting the industry. But here’s the thing– can AI really do what we do, or is it just another tool to help us work smarter?

In this week’s Behind the Stream, we’re sharing our recent experience with AI– from text-based editing to writing scripts with ChatGPT– and what we learned along the way.

We’ll spill the beans on the good, the bad, and the unexpected surprises, but there’s one key lesson that’s shaping our approach going forward. Curious? You’ll have to watch to find out.

Last year, we created 104 videos. Some were polished, strategic, and part of our Behind the Stream series. Others were a full-blown experiment in DIY, UGC-style, and more!

We wanted to see if the “just show up and post” strategy actually works– If you put your face on camera every day, do the right people start paying attention? Do they turn into customers?

Turns out, there’s a lot more to it than just pressing record.

Check out this week’s #BehindTheStream, where we’re breaking down what worked, what didn’t, and the biggest takeaway that’s shaping our approach in 2025! If you’re creating video content for your business, you’ll want to hear this!

People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”?

By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and building trust. Now you just need to show them the proof they need to make their final call.

But how can you use video to deliver that proof in a way that doesn’t just tell them, but shows them why your solution is the right fit?

In this week’s #BehindTheStream, we break down how to leverage testimonials, case studies, and real-world examples to build undeniable credibility and move prospects towards that buying decision!

A majority of businesses expect their videos to do everything– attract, educate, and convert– all in one go. But that’s not how your audience buys!

Just like your customers move through different stages of the buying journey, your videos need to guide them along the way, and if you’re skipping the consideration stage, you’re missing a huge opportunity to build trust and close more deals.

So how do you create videos that actually move people toward a buying decision without wasting time or budget?

Check out this week’s #BehindTheStream where we explain how consideration-stage videos can do the heavy lifting for you and turn curious prospects into confident buyers.

Most businesses know they need video, but are they using it the right way? Video is about connecting with your audience at the right moment in their buyers journey.

The first stage of that journey is Awareness. Awareness videos aren’t sales pitches– they’re about showing your audience that you understand their challenges and making them feel seen. Before someone cares about what you do, they need to know you get what they’re going through!

This week on #BehindTheStream we’re breaking down the strategy behind awareness videos—why they work, how to craft them, and real examples in action. Watch and learn how your business could be using video to start meaningful conversations the right way with your audience!