Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard. This week, we’re pulling back the curtain on execution. Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather...
When you need to get your message in front of the right people, how you deliver it matters just as much as what you’re saying. Our client, IECRM had an important message for legislators—one that could impact the future of Colorado’s electrical industry. But they knew traditional approaches wouldn’t cut it. Instead...
Happy New Year! Much like those recap letters you get from friends and family this time of year, we're sharing Mainstream's best Moments from 2024! Okay, so biggest win internally this year, our fabulous project manager, Seth, officially joined our team. He's a rockstar who keeps us on track and...
Recently, I was cold-called by a company that blew my mind. It felt as if they had somehow gotten a copy of my journal, peeked inside my head, uncovered all my struggles as a business owner, and presented a solution to help me. The best part? It was all done through a...
People want to see videos that feel authentic and real—it’s part of a trend called UGC (User-Generated Content). UGC refers to content created by everyday people, not production teams, and it’s become popular because of its relatability and unpolished charm. The good news? This trend makes it easier to create...
If there’s one video I always recommend making, it’s a testimonial video. Why? Because nothing builds trust faster than hearing your happy clients rave about working with you. And when you capture that on video, it’s like pouring gasoline on your marketing fire. 🔥🔥 We use testimonial videos all the time in...
This week on Behind The Stream, we’ve cooked up something special—four Thanksgiving-themed videos, each showcasing a unique style of storytelling and editing. Just like Thanksgiving dishes, video styles aren’t one-size-fits-all. Whether you’re craving something heartwarming, hilarious, or just downright creative, there’s a style here to satisfy your appetite. Ready to dig in?...
If you've created videos but haven’t seen the results you wanted—or if you haven’t even started—I can tell you (after 10 years in the video production business) that it usually comes down to one of three reasons. Today on Behind the Stream, we're featuring our new training, 3 Ways Marketing...
https://player.vimeo.com/video/1027019369?h=1ed982d58b&badge=0&autopause=0&player_id=0&app_id=58479 Thank you to everyone who came out to rock the vote! It was a very close race, and in the end, I think we were all winners. I’m talking about our recent Behind the Scream contest, of course. Tied for 2nd were Erica and Stephenie, and Seth (yes indeed, all 3...
Did you know we’re running a promotion this week? Whether you’re already aware or just hearing about it, it’s the perfect segue to discuss the Rule of 7. The Rule of 7 is a theory from 1930s Hollywood that suggests people need to see a brand's message at least seven times...