People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”? By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and...
A majority of businesses expect their videos to do everything-- attract, educate, and convert-- all in one go. But that’s not how your audience buys! Just like your customers move through different stages of the buying journey, your videos need to guide them along the way, and if you're skipping the...
Most businesses know they need video, but are they using it the right way? Video is about connecting with your audience at the right moment in their buyers journey. The first stage of that journey is Awareness. Awareness videos aren’t sales pitches-- they’re about showing your audience that you understand their...
One of our biggest lessons from 2024? Realizing that some of our messaging wasn’t as clear as it could be. Here’s why: Video can help any business, organization, or cause that wants to amplify its message. And since Mainstream works across industries, we wanted to make sure everyone knew they could...
At Mainstream, we believe that audience feedback is everything. You are who we’re creating for, so it only makes sense that we want to know exactly what content you’re craving. That’s why we’re keeping it simple – we want your thoughts on the kind of content that’ll help you the...
Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard. This week, we’re pulling back the curtain on execution. Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather...
When you need to get your message in front of the right people, how you deliver it matters just as much as what you’re saying. Our client, IECRM had an important message for legislators—one that could impact the future of Colorado’s electrical industry. But they knew traditional approaches wouldn’t cut it. Instead...
Happy New Year! Much like those recap letters you get from friends and family this time of year, we're sharing Mainstream's best Moments from 2024! Okay, so biggest win internally this year, our fabulous project manager, Seth, officially joined our team. He's a rockstar who keeps us on track and...
Recently, I was cold-called by a company that blew my mind. It felt as if they had somehow gotten a copy of my journal, peeked inside my head, uncovered all my struggles as a business owner, and presented a solution to help me. The best part? It was all done through a...
People want to see videos that feel authentic and real—it’s part of a trend called UGC (User-Generated Content). UGC refers to content created by everyday people, not production teams, and it’s become popular because of its relatability and unpolished charm. The good news? This trend makes it easier to create...