17 Apr Behind the Stream: What If Your Next Video Is Already Filmed?
Ever look at your pile of brand photos, event footage, and graphics and think, “Cool… now what?”
You’re not alone. A lot of people don’t realize they already have most of what they need for a great video– they just don’t know how to bring it all together.
On this week’s #BehindTheStream, we’re walking you through exactly how we take still photos, logos, keynote footage, and a splash of editorial magic to create speaker reels that look like a million bucks!
We’re talking real clients (shoutout to Julie Holunga and Mary Nice), real assets, and the real creative process that turns scattered pieces into a powerful story.
Want to see how it all comes together?
Beth: So how do you take your graphics, your still photos, anything from your branding, and style guide and turn them into cool video? Well, you came to the right place!
Beth: Most people that come into branding have a video story to tell. They have more assets than they think. We have a perfect example, Julie Holunga and Mary Nice, and both of them came to us with– I’ve got some really good footage, but how do we tell a bigger story? And we said, no problem.
Steph: The first step is to kind of get out what they want to accomplish with their speaker reel. Most of the time it’s just right to get more, to get more gigs. A lot of times when you’re are a keynote speaker and they’re filming it at the event, they will give you your actual speech to use and if you have photos from the event, ’cause a lot of times they’re also taking photos, that’s also helpful too. They’ll give me all the footage. I kind of go through that and then we set up a time to go and actually interview them. The more pictures, the more, speeches they can send me, the better, Because then look at all the places that this person, and it builds that ethos.
Beth: It builds that ethos, it tells the story. It starts with the story and thinking about the footage, but then someone has gotta make that look good and actually bring it all together, and Stephanie does a good job., but this, you would admittedly say this is not, you’re putting the shots next to each other. Erica is making it into art.
Steph: Yes.
Erica: Yeah. I mean, it’s just when you’ve got the professional software, you can take assets from all different sizes, flavors, you know, frame rates, it doesn’t matter. Bring it all together, put a little bit of color correcting on it, kind of make everything even out and look like it all belongs in the same world, and if there’s audio, kind of do some audio leveling on it to make sure it’s all kind of in the same world.
Beth: Cut it to music.
Erica: Cut it to music!
Julie Holunga: How many of you have avoided a hard conversation? Be honest. Okay. So I’m seeing the majority. Yes!
Erica; On professional equipment, you can take stuff from lots of different resources to bring it together to make one video that’s pretty cohesive.
Steph: If you’re Erica, you can do that
Beth: If you’re a professional editor.
Beth: So when you’re thinking about your video, think about the ways you can show us what you’re trying to tell us, and if you need help putting it all together, I mean, you know where to go!