20 Feb Behind the Stream: How to Turn Video Views into Sales

People often buy based on emotion, but they need logic to justify that purchase. So, how do you get your customers to go from “I’m interested” to “Take my money”?

By the time they reach the decision stage of the buyer’s journey, you’ve already done the heavy lifting—capturing their attention and building trust. Now you just need to show them the proof they need to make their final call.

But how can you use video to deliver that proof in a way that doesn’t just tell them, but shows them why your solution is the right fit?

Beth: One time I was in this meeting and somebody said, people don’t buy with logic, but they need it to justify it, and what that meant was typically when you’re buying something, you are bought in for something emotional.

Beth: However, you need logic to make sure that you are making the right decision, and that is what the last stage of the buyer’s journey is about for us and how we think about it. In the awareness stage, you’re appealing to their emotions and their pain points. In the consideration stage you are building a relationship with and showing ’em they should trust you.

Beth: In the decision stage., you’re giving them all of the logical information they need to know to make a buying decision. and the way to really knock it outta the park with this messaging is to prove it. Prove that you can do what you’re saying you’re gonna do, and that involves case studies, testimonials, anything that shows and proves your credibility, and basically everything you’ve said up until this point

Beth: Recently, we created a marketing funnel for software companies. So going through all of the stages, talking about their pain points, specifically consideration stage messages where, how our solution solves their pain points, and then our decision videos were really about examples of companies that have worked with us, that have software products and how we’ve helped them, and testimonials from clients who have worked with us and said “They’re great!”

Eli’s Testimonial: Just knowing that all I had to do was get myself on camera and get my content out, and that it was gonna be completely taken care of from the recording all the way to the editing. I just feel like, that is literally the best. I’m so thankful. And these folks are amazing humans. So you actually wanna hang out with them while they’re helping you record your thing.

Dave’s Testimonial: The the product has been excellent, but I think the chemistry of how we work together has been unique as well. I mean, my team is very comfortable in working with the mainstream team and I think as a result of that, we’re much more genuine in how we come across with our video.

Doug’s Testimonial: I continue to work with mainstream ’cause they do what they say they’re gonna do. Um, they’re my extension of my business and my path forward for scaling to a larger audience.

Paul’s Testimonial: The Professionalism that they bring just in how they go about doing the videos reminds me of my exposure in the past to television, um, production. And I know that’s a big part of their background, but they just come in a way that’s great value for the dollar.

Beth: Now you’ve given your buyer all the information they need to make a decision so they feel really good about purchasing whatever it is you’re selling. And if you have video, do it. You don’t have to be there for any of this.