16 Jan Behind The Stream: Big Vision Smart Budget
Want a step-by-step guide on how to properly use video in your business from start to finish? Check out our Video Marketing 101 Course!
Last week, we talked about rethinking strategy—how IECRM used video to make sure their message wasn’t just seen but truly heard.
This week, we’re pulling back the curtain on execution.
Great video doesn’t always require big productions. For IECRM, we maximized their video budget by strategically planning the best way to gather their assets. By combining existing materials, event footage, and a structured script, we created a polished, high-impact video.
The right approach makes all the difference. Watch this week’s #BehindTheStream to see how we made it happen!
Want a step-by-step guide on how to properly use video in your business from start to finish? Check out our Video Marketing 101 Course!
Beth: This is Mainstream Video, Behind The Stream, where we are trying to let you on the inside of all of the videos we’re creating for our clients, and we’re talking case studies today, specifically the production of one of the videos we did for the IECRM, which is the Independent Electrical Contractors, Rocky Mountain, and they had a great video. We talked about the purpose in another behind the stream, so check that out if you didn’t see that and the reason they made the video. Now let’s talk about how the video actually got produced.
Beth: Walk us through kind of how you got that going.
Steph: We were covering an event for them. We knew we wanted to make this video, so it was kind of an add-on, I guess you could say, to the event coverage where we were gonna have a lot of people who were in their organization that could speak to this, but we had an actual script. A lot of times we’ll ask people questions, you know, do documentary style and that’s how we create the videos. In this case, the message was very specific, so we actually wrote the script. So we had the people actually voicing the script rather than me asking them questions.
Beth: Interview Style.
Steph: Exactly. Then we used a lot of the assets they already had; Pictures of big projects and it was some stock footage, you know, to kind of point out how we use electricity every second of every day without even thinking about it, and let’s just remember that–
Beth: Somebody there is making this happen for us.
Steph: Yeah, exactly, and that they represent a large portion of those people.
Beth: Yes, and I think this is a perfect example of– Watching this video; It looks really robust between the different shots and it looks like we could have gone out and filmed 10 different things, but in reality we were really, strategic with their team about, okay, we’re covering this event. We want this event coverage. Can we save a couple of hours at that event to get some people on camera voicing this script, use assets that they’d been building for the last however many years, and by the power of good storytelling and good script writing, and good storyboarding, really bring that together for not a giant production cost. Having a production company that is helping contain costs like that and think through how can we leverage our existing resources, that’s, I think, very important for companies looking to do more video communications online.