02 Jan Behind The Stream: Best of Mainstream 2024

Happy New Year! Much like those recap letters you get from friends and family this time of year, we’re sharing Mainstream’s best Moments from 2024!

Okay, so biggest win internally this year, our fabulous project manager, Seth, officially joined our team. He’s a rockstar who keeps us on track and on task, and is also just a ray of sunshine.

We also did a whole lot of traveling. Stephanie, Erica, and team racked up the miles as we produced videos on construction sites in California and Tennessee, in several schools around Colorado, offices in Pennsylvania with a quick side trip to DC.

Another thing we tackled in 2024– TikTok, and good lord, it’s a whole different way of thinking about marketing videos, or at least a whole different way of filming and editing marketing videos. Nothing like understanding what our clients are up against by putting your face on camera twice a week– you should hear us rip ourselves apart. In fact, we made a couple videos where we did just that and they did really well ’cause it resonates.

On the social media subject: we did more consistent posting and tracking something we constantly preach to clients, by the way, and this really helped us understand who our ideal clients are, and it changed the way we produce our behind the stream content, speaking specifically to that audience and how they think about video.

We also got new shirts, which were a key element in producing our new sales video that we created to show a lot of visual possibilities available for creating great video content.

And in the fall, we had some fun with a couple of zany videos that had very little to do with video production, but a lot to do with creativity and engagement on social. We also had a lot of client highlights: safety videos, education videos, dog toys, online learning, and another awesome episode of the Heart of a Building documentary series coming at the end of January on Rocky Mountain PBS, so stay tuned for that. I hope you have a Fantastic start to 2025. Yeah, it’s 2025. Yikes. Happy New Year from The Mainstream Team!