03 Oct Behind the Stream: Get The Good Shot

A great shot in the video world starts long (and I mean LONG) before you ever turn on a camera. What makes video such a powerful marketing tool (social media posts with video get 1,200% more shares than text and images combined) is that it tells a story.

When planning your next video, think about the story you want to tell, and then plan out what visuals would best communicate that message. This is the storyboarding process, and it gives you all the practical information you need to create a production schedule—a plan for getting those perfect shots.

One client who does this VERY well is the Colorado League of Charter Schools. Last week, in our #BehindTheStream video series we talked about the purpose of their video. This week, we cover how we chose to shoot just a few hours of their multi-day conference. A little planning saves a lot of time and money!

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