15 Aug Behind the Stream: Got Assets?
Got a bunch of branding assets and pictures for your online marketing needs? Do you have a story that could bring those assets together into a compelling video that supercharges your current marketing strategies? If so, let’s get it done!
To stay competitive in digital marketing, you need to start using video for your business ASAP! Watch this part 2 with Beecher Development to see how you might need just one or two key elements to create a powerful visual video—especially with an experienced video team to bring it to life.
Beth: So we are talking case studies with some of our best and favorite clients, which are every one of our clients. Last week we focused on Beecher development, the purpose of their videos, and how they got a return on investment and what they use their videos for. Now, let’s talk a little bit about actually producing those videos.
Beth: So talk first about you know, containing costs. Matt has tons of projects, we could have gone all around Denver for several days and filmed. And sometimes that’s appropriate, sometimes it’s not. In this case, we wanted to– we were gonna shoot for a day or a half day, and we needed to get the meat of the story in that time.
Steph: We knew we were gonna interview Matt and it was gonna be a fairly long interview. Got a lot to talk about with him. We interviewed a second employee of his as well. So, you know, just managing that interview time– We knew a lot of our visuals were going to come. He had so many beautiful pictures of projects that he’d done, some videos, but we also had really nice graphics that had been built by his branding company that we used for his process, that Erica kind of helped animate. It’s a good use of his time and budget.
Beth: Yes. I think that for containing costs the first thing to ask is “Do we really need to film it?” or “Is there another way to visually tell this without filming it? “
Eriac: One way that we visually decided to help tell that story was via a whiteboard and so having to film a whiteboard is challenging. It is very reflective. It sometimes is very hard to see. Um, sometimes the markers don’t, you know, aren’t as thick as you need. The decision was kind of scoot back, film it a little wider, not knowing how much he’s going to use. Get off to an angle so we minimize the reflections. So if you’re gonna film with a whiteboard, keep that in mind or if that’s how you’re going to best get your story across it’s a little trickier. And just maybe allow a little more time knowing that it’s a little trickier to film.
Beth: If you’re going into the shoot, trying to let the creative process happen, and get the vision as you’re shooting and letting that more happen and editing you have to know that there’s gonna be variables. Best laid plans is what I’m kind of going with., and you have to be making decisions on the fly in a creative space.