08 Aug Behind the Stream: Why should I choose you?
Do you have any competition? If they are cheaper, why shouldn’t I just go with them?
The answer to this question is your value proposition. In layman’s terms, it’s why you’re worth the money and how you are different from other companies that claim to do the same thing as you. Your target market likely isn’t an expert in your industry, so it’s your job to make it clear to them why you are the best choice. You know a great way to do this? A video! (you knew it was coming).
If you create a video that explains your value proposition and use it in emails, on LinkedIn, and on your website, you could end up with a lot more sales meetings without having to personally attend them. Sounds pretty great, right? Well, Beecher Development thought so, and in this week’s Behind the Stream, we show you how we told the story of what makes them stand out among all the developers in the field.
Beth: We are talking case studies from our best and favorite clients, and all of our clients are our best favorites. Just like to get that out of the way.
Beth: And this one is from Becher Development, and they hired us to create a story of video and talk a little bit about their process. The thing about this kind of company that has a very specific process and a way of doing things and is extremely valuable to their clients, once you understand how they’re valuable to their clients, that’s a great time to bring in video.
Beth: In this case, it’s a development company, so they’re gonna tell you, you know, why they’re qualified, the story of why they got into this business, what they, how they think about the business, how they do business.
Matt: I grew up in the industry and I, I say that quite literally, you know, from the time I could walk, I was on job sites with my dad. He was a framer and a drywaller. I learned to read off of blueprints and I learned fractions off of a tape measure. I’ve sat in pretty much every chair, owner, architect, contractor, and have that experience in all those. And I try to bring that perspective of each seat at the table into every project that we do.
Beth: It’s an incredibly valuable service. If you understand that service and you understand that he’s credible to be offering the service. And that’s what this video was able to do for him, is to tell that story of who he is, his credibility, build that trust, and then let his potential customers, you know, and customers know how he approaches his projects
Tony: In construction. You know, a lot of, a lot of things are built upon trust in, in business also. And so one thing we noticed with working with Matt, um, we built trust very quickly.
Joon: When I first met Matt, it, it was pretty clear that his approach was, uh, a little different than the other third party project managers that I work with. He’s always thinking about what’s best for the project.
Matt: So the risk for the drywaller and the plumber might be different than the risk for the engineer. It’s definitely different than the risk for the owner, but at the end of the day, everyone’s success is dependent on the success of the project itself.
Tony: I’d say as a team, we built, we all were focused on the project, the results were a huge success for all of us that were involved.
Matt: We’ll do whatever it takes and if it needs to be done, we’ve probably done it before.
Beth: That is a great, use a video every time because he can have 10 meetings without ever having to have a single meeting. If somebody sees that video on LinkedIn or they go to his website, he, they’ve had a meeting with his company, they understand his value and his story without actually having to be there. And that’s the power of the video. That’s how you’re gonna show your ROI.