18 Jul Behind the Stream: Video Overwhelm
Bringing your video concept to life and turning it into a shareable link across all your digital marketing efforts can feel overwhelming, to say the least. There’s much to consider;
✔ How can I ensure I get what I want without overspending?
✔ Will my vision translate effectively into the final video?
✔ How do I guarantee a return on investment (ROI)?
Most of our clients worry about this, but in this week’s #BehindTheStream, our Mainstream team will walk you through a case study of how we handled it all!
Beth: So we are doing case studies of our clients, I’m not gonna say our favorite or our best ’cause they’re all our favorite and our best clients
Beth: Nested Design hired us to create videos for their design build company so they have a very specific process for creating a excellent service for mostly residential homes, kitchens, remodels, that sort of thing so her process is proven!
Rebecca: Welcome to step No. 1 this is our meet and greet and review of our design budget retainer.
Beth: She wanted to show the entirety of the process, so when she came to me she was a little bit concerned– I mean she wanted to shoot a ton of different days so how do we contain the costs for her without just having a crew at every step of the way we had to really think through that for her can you guys talk about how you managed the production people?
Erica: Yeah, pre-planning, pre-planning pre-planning, pre-planning
Steph: Lots of pre-planning! Well and we did shoot two days. The first day that we shot we had two videographers it was a half day but we since we had four hours But but we wanted– we were bringing in a lot of people for that initial shoot, you know, she wanted to show the different trades people coming in to the home, she wanted to show interactions with homeowners, so we wanted two different angles of that and so we had two videographers for that and then the second part of that shoot is we just split them up. So one videographer was going to get B-Roll while the other videographer was getting the interview.
Beth: So it was let’s shoot for a half day, let’s get it all– so that was not just good for cost containment, that also helped like get everybody together for a half day so we were very efficient!
Steph: Yes!
Beth: So having the two shooters for the half day was a little bit more than having one shooter for a full day but that was the way to get the most bang for the buck and make it easier for all the people she was asking to be on camera which is no small thing.
Steph: Correct, yeah.
Erica: Well that’s the thing I think you the more people you have and the more you have on camera that you need to capture, having two people there is really a good way to do it if time is something that you’re really concerned about.
Beth: Everyone’s concerned about time!
Erica: We could have done it with one videographer but I it would have been twice as long because we would have had to double back and go through and get the different angles and different shots of the whole thing when there’s four people talking, okay, so that’s gonna take you twice– three times as long so it was just– it was the right move for that day.
Steph: And the other thing to consider and this, you know, was a concern of Rebecca’s is we were– we were in one of her clients homes. We did not want to be there any longer than we needed to.
Erica: Exactly, so time was really you know the gem there that we were trying to, you know, maximize.
Beth: Time, getting it all–
Erica: Being as respectful as we could of their space getting in getting out.
Beth: Well, and when Rebecca approached me we were gonna– she was thinking we would need to shoot eight days or at least eight locations because there was eight steps or… there was a lot of shoots that she was thinking and when we talked to her we were– I think we’re really good about saying okay some of that stuff you can get with your iPhone you don’t need to have a crew out there or maybe you need just Erica to come out there and you don’t really need a Stephanie that’s managing these things. That’s a case by case, shoot by shoot like visual by visual, decision that we make but that is a way to make sure that the cost is contained because absolutely we could crew eight days, happy to, no problem, but that’s not always necessary especially when there’s a budget!
Beth: She’s is a high end brand the work they do is really high end all of the shooting with people and with the trades needed to be mic’d, lit. So with Nested Design how do you make sure that we are getting what they want? How do you align the creative visions?
Erica: I think keeping– making sure that you have your audience in mind the whole time.
Beth: Totally! Audience, audience! You’re gonna say pre-planning, pre-planning, pre-planning, I’m gonna say audience, audience. It is subjective all three of us would plan the shoot differently! It is so subjective the person that matters in your video is your audience period. They were happy with the process they’re now using the videos and there’s a great ROI on the videos they’re not having to explain these things over and over, they’re able to build that trust with their potential clientele, and their existing clientele, so win-win! Great case study with Nested Design!