11 Jul Behind the Stream: Trust Us

We have all heard that people won’t buy from you unless they trust your brand. There are plenty of ways to build that trust! 

✔ Share stories of people you’ve helped

✔ Talk about your values and why you care about what you do

✔ Highlight your credentials and experience. 

Good news! If you’ve checked off all these prompts quickly, you have a script ready to go! You can put all of this into a video on your website to build trust even when you’re not around. 

Recently we worked with a Design Build firm to create that very video. See how we exponentially built trust through our video creation for Nested Design + Build.

(Beth): We’re doing a case study. One of our videos that we recently did was for a company called Nested Design.

(Beth): Nested Design is this great company that has a stellar service and a stellar process. So they hired us to create the video that showcases that so that they could build that trust, that credibility with their clients before they ever signed with them.

(Rebecca): I Grew up in central Pennsylvania, in a family that always had a project to do on the weekends, and they were projects from ripping out a porch to a new bathroom, to peeling off old wallpaper. When I went off to college, I kind of had this passion already set in me that I really wanted to go into design and build and maybe architecture. So I spent my first five years in interior design and I had clients who kept asking, “Hey, why can’t you take us from the design phase all the way through the construction phase?” I saw this void and I thought, well, you know, maybe it’s time to put a hard hat on. I was able to acquire my GC license, and that was in 2016, and I started to build the firm.

(Beth): Telling the story of a really robust background in a video is a trust builder. People immediately feel like, oh, I’m seeing this person. I’m making a connection with this person, she’s telling me about her background. Then she can go on to say, you know, here’s how we approach it and why based on this background and having that done in a video so that she doesn’t have to have that conversation again and again and again; Or she’s able to reach people that might not ever call her, or now they’re going to call her because of the video. It’s just a great use of video.

(Steph): Um, I think part of the purpose too with that video is to kind of let the community know how involved she is with the community, their company, brands, they do a lot. The brand, they do a lot of good in the community, and they really strive to be good community members. All of them.

(Rebecca): As a full company, oftentimes we’re working together. We’ve just done all sorts of different things and it’s a great opportunity for me as an owner to see how we can not only be a business, but we can be a community and a village within what we’re doing.

(Beth): You’re building trust. You’re, you’re getting to know somebody in a way that you’re not gonna get to know them through a blog or through photos. Like you see it come to life. So, yeah. So if you were looking to build trust, a video story is a great way to make a connection with a person that you never actually have to be there to do. So everybody feels safer, they learn more about your company. they get further down the sales funnel, and you have a better chance of getting a customer.