Did you know we’re running a promotion this week? Whether you’re already aware or just hearing about it, it’s the perfect segue to discuss the Rule of 7. The Rule of 7 is a theory from 1930s Hollywood that suggests people need to see a brand's message at least seven times...
Video creation doesn’t always have to be all business, right? With Halloween just around the corner, we decided to get into the spirit here at Mainstream by having a little fun. Each member of our team created their own spooky video, and now we need your help to decide which...
We've completed over 20 shoots for our Mainstream Video: Behind the Stream series, and each one has taught us something new—we learn something every time! Last week, we explored our on-screen appearances and discussed ways to improve (spoiler alert: nobody is as obsessed with you as you might think!). This...
One of the biggest reasons more brands aren't using video is the fear of not looking good on camera. But the secret to looking confident and natural on video is simple—it's practice. More specifically, it’s the skill of watching yourself on screen, just like you would in a mirror, without...
A great shot in the video world starts long (and I mean LONG) before you ever turn on a camera. What makes video such a powerful marketing tool (social media posts with video get 1,200% more shares than text and images combined) is that it tells a story. When planning your...