One of the most powerful principles in marketing is audience analysis. Knowing exactly who you're trying to reach, what their pain points are, and how to speak to them gives brands a major advantage. You've heard the elusive term "The Algorithm"— it's the social media mega data machine crunching the...
If you’ve got a phone and a social media account, you already have access to more tools for creating broadcast-quality video than it takes to bake a cake. But just because we can bake a cake doesn’t mean we don’t value having the pros step in when it really counts....
Remember the ALS Ice Bucket Challenge? I sure do. Did you know it raised over $115 million and generated around 17 MILLION videos, most of them just a single shot? If you're aiming to make a big impact, good luck doing it without video. One of our clients, Michelle Ashby from...
But just because we CAN bake a cake doesn't mean we don't like for the pros to do it from time to time. AND if you never made a cake yourself you might never get to reap the benefits of delicious homemade cake and the same is true for video. If...