Budget. Love it or hate it, it's necessary to keep your business spending in line and make sure you hit that all-important Return On Investment. When you're coming up with a budget for a video, you should treat the video as an asset. What the heck do you mean by that, Beth?...
Return. On. Investment. If you are in business, that is one of the main things you want to know for just about anything you are spending. It's easier to measure for some things than for others. Video can be tricky! But we'll show you how to figure out your ROI in this week's...
Are you ready to get your message out there? I mean, REALLY get it out there? Maybe you've seen some of these YouTube influencers, with their weekly shows, and you think, "I could do that." You can! But you will need to give it some thought, time, and effort (and you'll...
There are some things you can do yourself and some things you really just can't. I, for example, would never try to change a part on my car. I'm going to go to someone who knows just want they're doing under the hood. You can apply that same logic to video. ...