Are you wondering when and where advertising dollars should be spent and when you should post something for free? Good questions, and the ones we just happen to be answering in this week's video....

Video is powerful because it has the ability to get our attention. And the cooler, slicker and more well produced the video, the more likely it is to get our attention. When you do a video right, the biggest thing is finding your audience. Ask yourself who your ideal client is....

If you don’t have experience with video, don’t worry.  Just make sure and hire the right team. What does the right team look like? Any crew you hire should help create a vision for your video and have an idea of what the end product will look like. They should ask...

We have all heard that adage "time IS money." So, what does that have to do with video production? Everything! Video is the most efficient communication vehicle available to us. Do you find yourself answering the same questions over and over again? Is there a training you perform multiple times...

Now that you’ve made that amazing video, where should it go? YouTube? Facebook? On your home page? All of those are great answers to share it with your audience, but it’s imperative you have a measurable strategy involved. Check out our list of four questions we ask every client about posting...

Wondering who you should you ask to do a testimonial? Its a good question. Think about your best customer. What would they say? What makes you and your business great? What makes them come back time and again? This is the ideal person for your testimonial. Think about what you’re trying to...

If you are paying any attention at all to the marketing trends you have heard a thing or two about something called video. Video communication is one of the most advanced and important mediums we have. It’s a capable technology that you carry every day in your pocket via your phone. So...

Most of Mainstream’s projects thus far have been geared towards digital marketing purposes. However, in mid-summer 2016, we were connected with a local laundromat company called Grime Busters coin-op laundry. Grime Busters was different from other clients because their purpose for video was to increase the management presence in the laundromat....

We’ve developed a collaborative and innovative partnership with the data and technology company Trimble. However, a recent project with them was very different. They needed a video explaining an estimating software system for contractors, owners and project managers. It is a complicated software that was most  effectively explained through animation. Animation...